On October 8th the Royal Ontario Museum (ROM) exhibited a few new guests in downtown Toronto. A few black and white beauties strolled into town to help promote Canadian milk and real Canadian ice cream. Visitors were encouraged to take photo opportunities with the cows, learn where real milk comes from and acknowledge that urban centers like Toronto still rely on rural farms and the food that they supply. Visitors were also treated to apple pie with Kawartha Dairy ice cream topped with Chateau des Charmes ice wine and St. Albert and Ivanhoe Ontario cheddar cheese, all of which are made with 100% Canadian milk. The wonderful educational event was sponsored by the Dairy Farmers of Ontario (DFO). Nestle also stepped in and donated Haagen Dazs ice cream that was be distributed to visitors and passersby.
The ROM has adopted the message for consumers to support Canadian farmers as they try to primarily exhibit Canadian grown foods in their two restaurants, c5 Restaurant Lounge and Food Studio. They were more than willing to work with DFO to educate Toronto city dwellers.
I cannot express how happy I am to see the DFO continuing to put the word out there and get the message to urbanites that if it doesn’t say Canadian milk than it’s not Canadian milk! It seems like such a simple message yet it takes a lot of time and effort to educate the public about these pressing issues. I am a firm believer of reading labels and knowing where your food is grown and comes from, especially in regards to milk and milk products. With continuing efforts from DFO and farmers our message will indeed be heard and Canadians will soon be purchasing all 100% Canadian milk product.