DFC awarded prestigious trophy

Hard work and dedication have paid off for the Dairy Farmers of Canada (DFC) marketing team as they have won the prestigious Yves Boutonnat Trophyat the International Dairy Federation World Dairy Summit  for their “Building Milk Volume Five Seconds at a Time” campaign.  For those who are unfamiliar with this campaign, the DFC marketing team came up with short 5 second clips/commercials to get teenagers interested in milk by showing the various ways that milk is good for you.  Personally I believe that this was a great marketing tool for the dairy industry as it was very wide spread through being featured on MTV, at cineplex theaters and available on the internet and cell phones.  The clips were to encourage teens to choose milk over other competing beverages such as coke and pepsi.  This award is a well deserved pat on the back for the DFC marketing team and will hopefully encourage them to keep promoting Canadian milk in an effective positive way!  And maybe win some more awards along the way 🙂


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