While watching the hockey game over the weekend and watching Toronto fail miserably yet again (I’m not a maple leaf fan), a commercial caught my eye. In between plays there was a short clip for a website called Recharge with Milk.
I was intrigued so I checked it out post game. I came to find that the website is sponsored by the Dairy Farmers of Canada and targets athletes to choose primarily chocolate milk after a hard work out. The facts are laid out with comparisons to other competing beverages, showing that chocolate milk is the best at providing an excellent source of protein, which is essential for muscle repair and glycogen replacement. Although it is not an extensive website, it is a great start to educating athletes and active individuals that milk is the drink to grab after your workout. Personally, I think it would be a great idea for DFC to partner up with fitness gym chains and university gyms to promote drinking milk and put up milk vending machines. Athletes are always looking for an edge in which they can improve their talent and game…. chocolate milk may just be the ‘new’ product on the market! I’ll drink to that!
Check out http://www.rechargewithmilk.ca/index.html for more information.