Building muscles with milk

While watching the hockey game over the weekend and watching Toronto fail miserably yet again (I’m not a maple leaf fan), a commercial caught my eye.  In between plays there was a short clip for a website called Recharge with Milk.

Milk has been found to be one of the best post workout beverages!

I was intrigued so I checked it out post game.  I came to find that the website is sponsored  by the Dairy Farmers of Canada and targets athletes to choose primarily chocolate milk after a hard work out.  The facts are laid out with comparisons to other competing beverages, showing that chocolate milk is the best at providing an excellent source of protein, which is essential for muscle repair and glycogen replacement.  Although it is not an extensive website, it is a great start to educating athletes and active individuals that milk is the drink to grab after your workout.  Personally, I think it would be a great idea for DFC to partner up with fitness gym chains and university gyms to promote drinking milk and put up milk vending machines.  Athletes are always looking for an edge in which they can improve their talent and game…. chocolate milk may just be the ‘new’ product on the market!  I’ll drink to that!

Check out http://www.rechargewithmilk.ca/index.html for more information.

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4 thoughts on “Building muscles with milk

  1. Todd says:

    They are promoting chocolate milk with the same “Recharge with milk” message in GoodLife Fitness clubs currently

    I have seen it in 2 clubs where I train so I guess they liked your idea.

  2. John Leveris says:

    Hi Kristen,
    It is very good of you to highlight the benefits of chocolate milk as a sports recovery drink and the Recharge With Milk website on your Blog.

    I just wanted to let you know that your suggestions are actually being done at this time. We have a robust series of partnership activities with GoodLife Fittness and we have over 250 Dairy Goodness Centre Milk and Dairy product vending machines loaned out to recreation centres, high schools, colleges and Universities in Ontario. The Milk veding program is still in a growth phase.

    • Hi John,
      Thanks for your comment, I had a rough idea of the various things that were being implemented to promote drinking milk and dairy products. It is great to hear about all that is actually happening! Thanks for your insight!
      Cheers,
      Kristen

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