I’m a firm believer in education as a tool to help deliver meaningful messages to the public. Maple the cow has done just that for the dairy industry. This educational plastic life like cow was an invention of a few farmers from Durham county. They wanted to find an interactive way to get children’s attention about milk and the dairy industry. Maple has made many appearances at local fairs, schools and is now a regular at the Royal Winter Fair. Anyone can rent out Maple and have them attend their function to raise awareness of milk and it’s production and nutritional benefits. I feel that this type of innovation and promotion is just what the dairy industry can use more of in education the public on how milk is both safe and nutritious for everyone!